Communicating in the Agriculture Industry

In the contemporary agriculture industry, the need for effective communication is more important now than it ever has been. Issues like food safety, environmental concerns, and animal rights matters make it essential for members of the agriculture industry to take public and environmental concerns seriously when planning farm to family production operations. This book encompasses many facets of the transforming agriculture communications industry and prepares students for careers in this field. Providing instruction and hands-on activities, it covers a range of media topics, industry employment opportunities, and discusses information on the industry as a whole. The book gives guidelines for public speaking and teaches effective writing styles and Web page design that will give students valuable skills as they enter the work place. Examples and other chapter activities enrich the text and reinforce principles that students learn from application.