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Cognitive Biases in the Capital Investment Context
Theoretical Considerations And Empirical Experiments On Violations Of Normative Rationality
- Editore:
Gabler, Betriebswirt.-Vlg
- EAN:
9783834926432
- ISBN:
3834926434
- Pagine:
- 255
- Formato:
- Paperback
- Lingua:
- Tedesco
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Descrizione Cognitive Biases in the Capital Investment Context
Sebastian Serfas shows how cognitive biases systematically affect and distort capital investment-related decision making and business judgements. He provides a large number of examples that every business practitioner might encounter every day, demonstrates the detrimental effects through various empirical experiments, and outlines potential counterstrategies to mitigate these negative effects.
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