Classical Rhetorical Theory

"Classical Rhetorical Theory" provides a clear, integrated, and coherent discussion of classical Greek rhetorical theories. Arguing that the premises of early Greek rhetorical theory continue to illuminate contemporary rhetorical practices, the authors examine classical rhetorical theory in both historical and conceptual terms. The text discusses four approaches--Sophistical, Isocratean, Platonic, Aristotelian--and identifies ten themes which form the basis for their comparison.