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Choice And Preference In Media Use
Advances In Selective Exposure Theory And Research
- Editore:
Taylor & Francis Ltd
- Collana:
- Routledge Communication Series
- EAN:
9781138779358
- ISBN:
1138779350
- Pagine:
- 496
- Formato:
- Paperback
- Lingua:
- Inglese
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Descrizione Choice And Preference In Media Use
In light of the ever-increasing abundance of media channels and messages, selective exposure has become more important than ever for media impacts. This monograph provides a comprehensive review of the research on selective exposure to media messages, which is at the heart of communication science and media effects. It is required reading for media scholars and researchers, and promises to influence and inspire future research.
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