The Channel Advantage
Using Multiple Sales Channels to Reach More Customers, Sell More Products, Make More Profit
- Editore:
Taylor & Francis Ltd
- EAN:
9780750640985
- ISBN:
0750640987
- Pagine:
- 244
- Formato:
- Hardback
- Lingua:
- Inglese
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Descrizione The Channel Advantage
Explains how to construct a sales channel system that will yield world-class sales performance and durable competitive advantage. This book helps readers move decisively away from the notion of channel strategy as a sideline to the core business.
Fuori catalogo - Non ordinabile
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