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Chaffey: Digital Marketing 8e
- Editore:
Pearson Education Limited
- EAN:
9781292400969
- ISBN:
129240096X
- Pagine:
- 576
- Formato:
- Paperback
- Lingua:
- Inglese
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Descrizione Chaffey: Digital Marketing 8e
"I have used this book in all its editions since first publication with my undergraduate and postgraduate students. It is a core text for all the students, because it provides the detail they require at an academic level. Importantly it is a book for the practitioner to use too - which is why we use it on our postgraduate practitioner programmes. We make a copy available to every student in the University. No other text comes close and literally thousands of our graduates have benefitted from it in their subsequent careers: written by the specialist for the specialist" David Edmundson-Bird, Principal Lecturer in Digital Marketing, Manchester Metropolitan University
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