Cause-Related Marketing
Case Studies From a Global Perspective
- Collana:
- Classroom Companion: Business
- EAN:
9783030654573
- ISBN:
3030654575
- Pagine:
- 460
- Formato:
- Paperback
- Lingua:
- Tedesco
Acquistabile con
o la
Descrizione Cause-Related Marketing
This textbook uses a case study approach to present a variety of cause-related marketing campaigns that have been developed by companies, and NGOs. These innovative case studies help students understand how such campaigns affect for-profit and non-profit organizations, customers, and society in general. This book also offers numerous useful examples to understand the theory of cause-related marketing and how it can be applied in different countries and cultural contexts. Lecturers will find the teaching notes provided with each case useful for the classroom.
Fuori catalogo - Non ordinabile
Recensioni degli utenti
e condividi la tua opinione con gli altri utenti