Cambridge Marketing Handbook: Pricing Points
- Editore:
Kogan Page Ltd
- Collana:
- Cambridge Marketing Handbooks
- EAN:
9780749470739
- ISBN:
0749470739
- Pagine:
- 176
- Formato:
- Hardback
- Lingua:
- Inglese
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Descrizione Cambridge Marketing Handbook: Pricing Points
Pricing is an emotive and complex topic, demanding an understanding of a number of domains of business knowledge. In this handbook, the authors present practical information and tools to enable the reader to make important decisions knowledgeably and confidently, and to explain these decisions to colleagues.
Fuori catalogo - Non ordinabile
€ 13.00
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