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Cadbury "An Anchor in the Sea of Confectioneries"
A Marketing Case Study on Cadbury India Limited
- Editore:
LAP Lambert Academic Publishing
- EAN:
9783845411071
- ISBN:
3845411074
- Pagine:
- 96
- Formato:
- Paperback
- Lingua:
- Tedesco
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Descrizione Cadbury "An Anchor in the Sea of Confectioneries"
The core purpose of the Cadbury¿s existence is ¿working together to create brands that people love¿. At Cadbury-Schweppes, the teams collaborate and work to convert products into brands. Cadbury India Limited (CIL), as a part of UK based Cadbury Schweppes Group began its operations in 1948 by importing chocolates and then re-packing them before distribution in the Indian market. After 59 years of existence, it today has five company-owned manufacturing facilities at Thane, Induri (Pune), Malanpur (Gwalior), Bangalore and Baddi (Himachal Pradesh) and 4 sales offices (New Delhi, Mumbai, Kolkata and Chennai). The corporate office is in Mumbai.
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