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Business-to-Business Marketing
How To Understand And Succeed In Business Marketing In An Emerging Africa
- Editore:
Taylor & Francis Ltd
- EAN:
9780367770884
- ISBN:
0367770881
- Pagine:
- 284
- Formato:
- Paperback
- Lingua:
- Inglese
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Descrizione Business-to-Business Marketing
Business-to-Business Marketing: An African Perspective: How to understand and succeed in business marketing in an emerging Africa is a comprehensive application of the most current research results, concepts and frameworks to the African business-to-business (b-to-b) context.
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