The Business of Sustainable Forestry: Strategies for an Industry in Transition

A range of powerful forces -- increasing demand for wood, uncertain and decreasing supply, increasing environmental pressures -- is changing the way the forest products industry conducts business. Forward-thinking firms have recognized the significance of those forces and are developing a new business model, one that will not only sustain revenues but can also ensure the long-term health of the forests upon which the industry depends.The Business of Sustainable Forestry integrates and analyzes a series of twenty-one case studies of industry leaders carried out by the Sustainable Forestry Working Group. It is the first book to provide a composite snapshot of the business of sustainable forestry, presenting the management practices, techniques, and technologies, as well as the lessons learned by early adopters. Written in language accessible to the general business reader, the book will be a unique and valuable guide for forest and natural resource managers, forest products industry managers, and students and academics in schools of business and forestry.