Business Strategies and Competitiveness in Times of Crisis di Laura Gavinelli edito da Palgrave Macmillan UK
Alta reperibilità

Business Strategies and Competitiveness in Times of Crisis

A Survey On Italian Smes

EAN:

9781137578099

ISBN:

1137578092

Pagine:
324
Formato:
Hardback
Lingua:
Inglese
Acquistabile con o la

Descrizione Business Strategies and Competitiveness in Times of Crisis

This book focuses on the relationship between business strategy and competition among Italian SMEs in the aftermath of the economic crisis. First examining business strategy and competitive advantage in a broader sense, Business Strategies and Competitiveness in Times of Crisis goes on to analyse the strategic behaviour of SMEs and the key factors that allow them to overcome the challenges they face. The book covers wide-ranging topics such as marketing and communication strategies, internationalization process and entry modes, access to credit, networking, innovation process and human resources enhancement. Referring to insightful case studies and surveys conducted between 2011 and 2014, it reflects on managerial implications for Italian SMEs and identifies their three main competitive challenges.

Spedizione gratuita
€ 117.63
o 3 rate da € 39.21 senza interessi con
Disponibile in 10-12 giorni
servizio Prenota Ritiri su libro Business Strategies and Competitiveness in Times of Crisis
Prenota e ritira
Scegli il punto di consegna e ritira quando vuoi

Recensioni degli utenti

e condividi la tua opinione con gli altri utenti