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Business Research Methods
- Editore:
Cengage Learning EMEA
- EAN:
9781473791343
- ISBN:
1473791340
- Pagine:
- 432
- Formato:
- Paperback
- Lingua:
- Inglese
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Descrizione Business Research Methods
Business Research Methods covers all the stages in undertaking research using a clear, structured step-by-step guide. Christina Quinlan's qualitive and holistic approaches are combined with William Zikmund's quantitative and advanced methods in this fully updated third edition, to give students a broad spectrum of approaches for their research project. This comprehensive text is essential reading for all business students getting to grips with research methods for their project.
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