Bundling telecommunications services : competitive strategies for converging markets. edito da Karlsruher Institut für Technologie
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Bundling telecommunications services : competitive strategies for converging markets.

Competitive Strategies For Converging Markets.

EAN:

9783866443778

ISBN:

3866443773

Pagine:
202
Formato:
Paperback
Lingua:
Tedesco
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Descrizione Bundling telecommunications services : competitive strategies for converging markets.

With the advent of digital convergence, incumbent telephone and cable companies have begun to offer their services, such as voice telephony, Internet and TV in so-called triple play packages. While carefully recognizing the technological, legal and economic framework of the fixed-line telecommunications industry, this book investigates whether bundling is indeed a profitable pricing strategy for the firms and if it can possibly facilitate the leverage of market power into neighboring markets.

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