Building Customer-brand Relationships
- Editore:
Taylor & Francis Ltd
- EAN:
9780765617996
- ISBN:
0765617994
- Pagine:
- 480
- Formato:
- Paperback
- Lingua:
- Inglese
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Descrizione Building Customer-brand Relationships
Presents an approach to marketing communications in the 'push-pull' marketplace that combines traditional outbound communications with the inbound or 'pull' media of Internet, mobile communications, and social networks. This book takes a different view - that the marketer and the customer build the ongoing brand value together.
Fuori catalogo - Non ordinabile
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