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Building Corporate Identity, Image And Reputation In The Digital Era
- Editore:
Taylor & Francis Ltd
- Collana:
- Routledge Studies In Marketing
- EAN:
9780367531232
- ISBN:
0367531232
- Pagine:
- 600
- Formato:
- Hardback
- Lingua:
- Inglese
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Descrizione Building Corporate Identity, Image And Reputation In The Digital Era
Brands - corporate, products, service- today are collectively defined by their customers, , deriving from personal experiences and word-of-mouth. This book acts as a forum for examining current and future trends in corporate branding, identity, image and reputation.
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