Bugs in the System-98-C

Much has been written about the "greening of industry", but what does that mean for the real business world? How can companies which endorse sustainable development continue to sell products which seem to be part of an unsustainable world?Bugs in the System looks at the "greening" of one of the most persistently controversial business sectors, the production of chemical pesticides. Bringing together leading writers from the fields of sustainable agriculture, business strategy, environmental economics, and "future search", this volume goes beyond extreme positions and polarizing debates to offer a forthright assessment of the consequences of sustainability for the pesticide industry's organization, products, and strategy.With this tightly integrated range of perspectives, the move by some pesticide manufacturers into the seeds and biotechnology sectors is assessed for its contribution, or otherwise, to remaking the pesticide industry into a greener image.The book has relevance far beyond the pesticides/sustainable agriculture debate, and provides an excellent case study for university courses in business, management, and environmental sciences. It is also highly recommended for business executives and policy makers.