Brand Warriors
Corporate Leaders Share Their Winning Strategies
- Editore:
HarperCollins Publishers
- EAN:
9780006388920
- ISBN:
0006388922
- Pagine:
- 256
- Formato:
- Paperback
- Lingua:
- Inglese
Acquistabile con
o la
Descrizione Brand Warriors
A collection of essays on the nature of brands and brand building aimed at general managers, CEOs and business students. Talking about the crucial aspects of brand management, there are contributions from the likes of Archie Norman of Asda and Bob Ayling of British Airways.
Fuori catalogo - Non ordinabile
€ 9.00
Recensioni degli utenti
e condividi la tua opinione con gli altri utenti