Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity
- Editore:
FREE PR
- EAN:
9780743249386
- ISBN:
0743249380
- Pagine:
- 348
- Formato:
- Hardback
- Lingua:
- Inglese
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Descrizione Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity
From the world's premier thinker and bestselling author on brands comes a crucial new book that shows companies how to manage their brands to develop successful brand portfolios. 43 illustrations throughout.
Fuori catalogo - Non ordinabile
€ 20.51
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