Beyond Trend

It's a whole new world for gifted creatives, and big business is inviting them in. Now that marketers have discovered the value that design brings to their brands, the pressure is cranked on high for creative people to continually deliver the newest looks. With the design world becoming more and more unpredictable, it's difficult to know what the next big trend will be. Full of visual examples, Beyond Trend comes to the rescue with new ideas for combining influences that will lead to breakthrough designs and new ways of innovating.