Behavior Space
Play, Pleasure and Discovery as a Model for Business Value
- Editore:
Taylor & Francis Ltd
- EAN:
9781409446842
- ISBN:
1409446840
- Pagine:
- 256
- Formato:
- Hardback
- Lingua:
- Inglese
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Descrizione Behavior Space
Behavior Space proposes that corporations do not design products or services anymore: they design behavior spaces. Facebook is not a product, not a technology, but a behaviour space. Innovation is the creation of a new behavior space. The product or service is simply the catalyst that enables a new behaviour space to emerge.
Fuori catalogo - Non ordinabile
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