Becoming a Public Relations Writer Instructor's Manual

Using no-nonsense language, realistic examples, easy-to-follow simple and practical exercises, this book guides students through various types of public relations writing. A focus on ethical and legal issues woven throughout, with examples and exercises that deal with public relations as practiced by corporations, non-profit agencies, and other types of organizations large and small. In addition, the book address the most comprehensive list of public relations writing formats to found anywhere--from old standbys like news releases to electronic mail and other opportunities in new technologies.