Be Stupid: For Successful Living
55 Maxims For Success And Creativity
- EAN:
9780847837588
- ISBN:
0847837580
- Pagine:
- 192
- Formato:
- Hardback
- Lingua:
- Inglese
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Descrizione Be Stupid: For Successful Living
Diesel's Be Stupid advertising campaign created a stir worldwide. Now the philosophy behind the campaign is presented in full in Renzo Rosso's manual of practical advice and business-tested wisdom for achieving success. Drawing on his experience as a creative entrepreneur, Rosso explains how the braveness to make stupid decisions and the ability to see things for how they could be helped him build a successful company. Be Stupid is a method for learning: a guide for how to listen to your heart and not your head, to be creative instead of critical, and to get back on your feet after a downfall. The book reflects the inspiring story and personality of the author: methodical but fun, creative but rational, passionate and pragmatic.
Fuori catalogo - Non ordinabile
€ 23.50
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