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Basics of Marketing
- Editore:
LAP Lambert Academic Publishing
- EAN:
9783659709814
- ISBN:
3659709816
- Pagine:
- 116
- Formato:
- Paperback
- Lingua:
- Tedesco
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Descrizione Basics of Marketing
This Book explains the basic concepts of marketing. Dividing into 7 chapters, each chapter explain a particular concept of marketing. It's primarily designed for marketing students, but is also invaluable for practitioners due to its modular approach. Each chapter is set out in a clean and concise way with plenty of diagrams and examples, so that you don't have to dig down deep to get the information you need.
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