Baked in: Creating Products and Businesses That Market Themselves

One of the hottest figures in the advertising and marketing world takes on the latest trends in product innovation as the key to cutting-edge marketing.BAKED IN shows how marketing can and must re-invent itself in the 21st century, using the tools at hand both from digital technology and networked media and from the fast-evolving activist marketplace. As such, it's an essential guide for all businesses looking to succeed.