Ausgestaltung der absatzpolitischen Parameter im islamkonformen Retailgeschäft
Gegenüberstellung der absatzpolitischen Ausgestaltungsmaßnahmen im türkischen islamkonformen und konventionellen Retailgeschäft
- Editore:
Duncker & Humblot GmbH
- EAN:
9783428140763
- ISBN:
3428140761
- Pagine:
- 416
- Formato:
- Paperback
- Lingua:
- Tedesco
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Descrizione Ausgestaltung der absatzpolitischen Parameter im islamkonformen Retailgeschäft
In Germany, 84 percent of the Muslim population is Turkish originated people. Therefore the Turkish society holds the greatest potential as a targeted group for an Islamic retail banking market. Thus, the Islamic retail banking market in Turkey was selected as a benchmark. Through the pre-determined criteria, the applied marketing strategies of interest-free and conventional banks were investigated.
Fuori catalogo - Non ordinabile
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