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As If By Design
How Creative Behaviors Really Evolve
- Editore:
Cambridge University Press
- EAN:
9781108477765
- ISBN:
1108477763
- Pagine:
- 250
- Formato:
- Hardback
- Lingua:
- Inglese
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Descrizione As If By Design
Ever wonder how the Heimlich maneuver, the butterfly stroke, or the moonwalk originated? They were not feats of genius. Basic laws of learning and behavior explain how such innovations emerged and evolved. Using real life stories, behavioral psychology, and the history of science, this book illuminates the creative process.
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