Applied Mass Communication Theory
A Guide for Media Practitioners
- Editore:
Taylor & Francis Ltd
- EAN:
9781138689121
- ISBN:
1138689122
- Pagine:
- 296
- Formato:
- Paperback
- Lingua:
- Inglese
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Descrizione Applied Mass Communication Theory
Applied Mass Communication Theory: A Guide for Media Practitioners bridges a review of theory to the contemporary work of media professionals. The text provides a framework for constructing an undergraduate research project, which is often required for upper-level mass communication courses. It also presents vital chronological information on the progression of theory in mass communication, including a model that integrates mass communication theories and shows how they relate to one another. It concludes with information on media law, ethics, economics and mass media careers, effectively establishing a critical framework for students as they leave college and begin their first job.
Fuori catalogo - Non ordinabile
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