Applied Marketing Management di Faustino Taderera edito da LAP Lambert Acad. Publ.
Alta reperibilità

Applied Marketing Management

Marketing Plans, Strategy, Vision

EAN:

9783838364735

ISBN:

3838364732

Pagine:
336
Formato:
Paperback
Lingua:
Tedesco
Acquistabile con o la

Descrizione Applied Marketing Management

Faustino Taderera, the most published, polished and celebrated Marketing, International Business and Supply Chain academic, icon and guru in Africa, wrote this book in Applied Marketing Management as an advanced course at undergraduate and postgraduate level and covers topics like:- marketing plans; sustainable competitive advantage; core competencies; buyer and consumer behaviour; product, corporate and national branding; mergers and acquisitions; globalization strategies for firms and nations; segmentation, positioning; vision, mission, objectives, strategies; tendering; Ansoff Product- Growth Matrix; the BCG Matrix, Porter¿s generic strategies; Entrepreneurship; TQM; ethics; corporate governance; social responsibility and the sensitive political angle of business and society.

Spedizione gratuita
€ 82.06
o 3 rate da € 27.35 senza interessi con
Disponibile in 10-12 giorni
servizio Prenota Ritiri su libro Applied Marketing Management
Prenota e ritira
Scegli il punto di consegna e ritira quando vuoi

Recensioni degli utenti

e condividi la tua opinione con gli altri utenti