Analytics at Work

As a follow-up to the successful Competing on Analytics, authors Tom Davenport, Jeanne Harris, and Robert Morison provide practical frameworks and tools for all companies that want to use analytics. Regardless of a company's strategy, and whether or not analytics are a company's primary source of competitive differentiation, this book will help managers assess their organization's analytical capabilities, provide the tools to build these capabilities and put analytics to work, and answer questions such as: