Analysing Media Texts di Andrew Burn, David Parker edito da Bloomsbury Publishing PLC
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Analysing Media Texts

EAN:

9780826464705

ISBN:

082646470X

Pagine:
104
Formato:
Paperback
Lingua:
Inglese
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Descrizione Analysing Media Texts

Andrew Burn and David Parker outline how multi-modality theory can be used to analyze texts whicj employ multiple semiotic modes and media, in such a way that a balanced consideration is given to the characteristics of each mode, how they integrate, and how they distribute textual functions between them. The medthods are rooted in a view of significance as dependent on social context, and fulfilling the social and communicative interests of both producers of textual production and use contingent upon digital formats will also be a determining content of the analytical method.

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