Alta reperibilità
An Integrative Approach to Innovation Management
Patterns Of Companies' Innovation Orientation And Customer Responses To Product Program Innovativeness
- Editore:
Gabler, Betriebswirt.-Vlg
- EAN:
9783834933386
- ISBN:
3834933384
- Pagine:
- 97
- Formato:
- Paperback
- Lingua:
- Tedesco
Acquistabile con
o la
Descrizione An Integrative Approach to Innovation Management
Nicole Zacharias identifies four different types of innovation orientation and shows that the most innovative companies are financially not the most successful. Furthermore, he investigates positive and negative customer responses to different dimensions of innovativeness as well as contingencies that might alter these linkages.
Disponibile in 10-12 giorni
Recensioni degli utenti
e condividi la tua opinione con gli altri utenti