Alcoholism Treatment Marketing
Beyond T.V. Ads and Speeches
- Editore:
Taylor & Francis Inc
- EAN:
9780866568890
- ISBN:
0866568891
- Pagine:
- 344
- Formato:
- Hardback
- Lingua:
- Inglese
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Descrizione Alcoholism Treatment Marketing
A monograph published simultaneously as Health marketing quarterly, v.6, nos. 1/2/3. Fifteen articles address various aspects of marketing alcoholism programs to the general public and to professionals. The articles are arranged in four sections: market behavior and market segmentation; program development, implementation, and evaluation; tools an
Fuori catalogo - Non ordinabile
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