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Alan Siegel: On Branding and Clear Communications
- Editore:
JORGE PINTO BOOKS
- Collana:
- Working Biographies
- EAN:
9780977472468
- ISBN:
0977472469
- Pagine:
- 188
- Formato:
- Paperback
- Lingua:
- Inglese
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Descrizione Alan Siegel: On Branding and Clear Communications
Siegel has become one of the best-known figures in the branding business. He has achieved the stature of both pillar of the establishment and provocative iconoclast, while building a leading brand consultancy, Siegel & Gale, devoted to positioning global companies for competitive success.
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