Aerospace Marketing Management di Christophe Bénaroya, Philippe Malaval edito da Springer US
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Aerospace Marketing Management

Manufacturers * Oem * Airlines * Airports * Satellites * Launchers

Editore:

Springer US

EAN:

9781402071515

ISBN:

1402071515

Pagine:
564
Formato:
Hardback
Lingua:
Inglese
Acquistabile con la

Descrizione Aerospace Marketing Management

Aerospace Marketing Management is a marketing manual devoted to: -the aeronautics sector: parts suppliers, aircraft manufacturers, and airlines, -the space sector: suppliers, integrators, and service providers. It presents the essentials of marketing from basic concepts such as segmentation, positioning and the marketing plan, to the product policy, pricing, distribution and communication. This book also includes specific chapters on project marketing, brand policy, gaining loyalty through maintenance and training, compensation, and alliance strategies. The different chapters show the new changes due to Internet: -e-procurement for the purchase strategy, -interactive communication with websites, -e-ticketing for the airlines to reach final consumers.

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