Alta reperibilità
Advertising, the Uneasy Persuasion (Rle Advertising): Its Dubious Impact on American Society
Its Dubious Impact On American Society
- Editore:
ROUTLEDGE
- Collana:
- Routledge Library Editions: Ad
- EAN:
9780415817936
- ISBN:
0415817935
- Pagine:
- 336
- Formato:
- Hardback
- Lingua:
- Inglese
Acquistabile con
o la
Descrizione Advertising, the Uneasy Persuasion (Rle Advertising): Its Dubious Impact on American Society
What does advertising do? Is it the faith of a secular society? If so, why does it inspire so little devotion? Advertising, the Uneasy Persuasion is a clear-eyed account of advertising as both business and social institution. Instead of fuelling the moral indignation surrounding the industry, or feeding fantasies of powerful manipulators, Michael Schudson presents a clear assessment of advertising in its wider sociological and historical framework, persuasively concluding that advertising is not nearly as important, effective, or scientifically founded as either its advocates or its critics imagine.
Disponibile in 10-12 giorni
Recensioni degli utenti
e condividi la tua opinione con gli altri utenti