The Advertising Solution

Create Legendary Marketing Campaigns with The Advertising SolutionDistilling the wisdom of the world’s greatest advertisers, marketing experts Craig Simpson and Brian Kurtz reveal the most powerful direct-response principles of the last century in this must-have ultimate guide to advertising.Coached by Simpson and Kurtz, you’ll discover and learn how to apply the time-tested techniques that made Robert Collier, Claude Hopkins, John Caples, Gary Halbert, Eugene Schwartz, and David Ogilvy legendary, as they teach you how to write headlines that demand attention, develop sales-generating campaigns, and ultimately become a better marketer.