Alta reperibilità
Advertising in Modern and Postmodern Times
- Editore:
Sage Publications UK
- EAN:
9780761941903
- ISBN:
0761941908
- Pagine:
- 248
- Formato:
- Hardback
- Lingua:
- Inglese
Acquistabile con
o la
Descrizione Advertising in Modern and Postmodern Times
How does advertising position itself in consumer culture? In what ways does it 'create' desire and wants? This book presents an introduction to advertising culture. It: provides a comprehensive discussion of the main theories; and shows you how real adverts work, together with reproductions of advertising images and copy.
Disponibile in 10-12 giorni
Recensioni degli utenti
e condividi la tua opinione con gli altri utenti