Advertising Management
- Editore:
Taylor & Francis Ltd
- EAN:
9781138178199
- ISBN:
1138178195
- Pagine:
- 288
- Formato:
- Hardback
- Lingua:
- Inglese
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Descrizione Advertising Management
Suitable for the Advertising Management course, this book follows the more general Principles of Advertising course. It covers a range of topics for a semester-long course, including financial management, business planning, strategic planning, budgeting, human resource management, ethics, and managing change.
Fuori catalogo - Non ordinabile
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