M: Advertising ISE
- Editore:
McGraw-Hill Education
- EAN:
9781266851759
- ISBN:
1266851755
- Pagine:
- 480
- Formato:
- Paperback
- Lingua:
- Inglese
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Descrizione M: Advertising ISE
M: Advertising examines advertising from the perspective of the advertiser as well as the specialists who create advertising.¿ M: Advertising takes students beyond theory to learn about roles within each of these organizations, and to consider which they might one day play themselves in a highly visual, condensed, engaging format.¿ Supported by a robust digital through McGraw Hill Connect, M: Advertising is relevant and engaging for today's business students.¿ ¿
Fuori catalogo - Non ordinabile
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