Advertising in Developing and Emerging Countries
The Economic, Political and Social Context
- Editore:
Taylor & Francis Ltd
- EAN:
9780566091742
- ISBN:
0566091747
- Pagine:
- 352
- Formato:
- Hardback
- Lingua:
- Inglese
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Descrizione Advertising in Developing and Emerging Countries
A study that offers an analysis of advertising in developing and emerging economies as they join the global market and seek to improve the socio-economic condition of their citizens. It illustrates the challenges and opportunities for advertising in these countries, and explores their critical relationship with developed economies.
Fuori catalogo - Non ordinabile
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