Advertising as a Business Force

This volume covers such topics as "Selling Problems and the Advertiser," "The Distribution System," "The Relationship of Advertising to the Distribution System," "The Problems of Medium Selection," "Advertising and the Consumer," "Advertising Problems of the 'Regular' Advertiser," and "Advertising Problems of the New Types of Retailer."The Author, Paul Terry Cherington, was an instructor in commercial organization in the graduate school of business administration, Harvard University. Written in 1913, this volume remains relevant in many ways today.