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Advancing Strategy Through Behavioural Psychology: Create Competitive Advantage in Relentlessly Changing Markets
Create Competitive Advantage in Relentlessly Changing Markets
- Editore:
KOGAN PAGE
- EAN:
9781398604827
- ISBN:
1398604828
- Pagine:
- 280
- Formato:
- Paperback
- Lingua:
- Inglese
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Descrizione Advancing Strategy Through Behavioural Psychology: Create Competitive Advantage in Relentlessly Changing Markets
Understand how to realise a desired strategy in practice by applying the principles of behavioural psychology to strategic management.
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