Alta reperibilità
Advances in National Brand and Private Label Marketing
Eighth International Conference, 2021
- EAN:
9783030769376
- ISBN:
3030769372
- Pagine:
- 148
- Formato:
- Paperback
- Lingua:
- Tedesco
Acquistabile con
o la
Descrizione Advances in National Brand and Private Label Marketing
This proceedings volume highlights the latest research presented at the 8th International Conference on Research on National Brand & Private Label Marketing (NB&PL2021). The topics covered include: retailing, private label portfolio and assortment management, marketing of premium store brands, using national brands to exclude (delist) and include, optimal assortment size, consumer store patronage, etc. Several contributions also focus on private label pricing and promotion, especially on the relative pricing of standard and premium private labels, and with regard to the national brands in the assortment.
o 3 rate da € 58.24 senza interessi con 
Disponibile in 10-12 giorni
Prenota e ritira
Scegli il punto di consegna e ritira quando vuoiRecensioni degli utenti
e condividi la tua opinione con gli altri utenti
