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Adolescents, Family And Consumer Behaviour
A Behavioural Study Of Adolescents In Indian Urban Families
- Editore:
Taylor & Francis Ltd
- EAN:
9781032239057
- ISBN:
1032239050
- Pagine:
- 202
- Formato:
- Paperback
- Lingua:
- Inglese
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Descrizione Adolescents, Family And Consumer Behaviour
"This book investigates the impact of adolescents on consumer behaviour in families, particularly in the light of extensive changes in the socio-cultural environment of India. Young people are considered a primary market of customers. This will have resounding impacts upon the shape of the future market.
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