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Adolescents, Family And Consumer Behaviour
A Behavioral Study Of Adolescents In Indian Urban Families
- Editore:
Taylor & Francis Ltd
- EAN:
9780367408893
- ISBN:
0367408899
- Pagine:
- 192
- Formato:
- Hardback
- Lingua:
- Inglese
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Descrizione Adolescents, Family And Consumer Behaviour
This book investigates the impact of adolescents on consumer behaviour in families, particularly in the light of extensive changes in the socio-cultural environment of India. Young people are considered a primary market of customers. This will have resounding impacts upon the shape of the future market.
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