The 10 Keys to Success

John Bird was born just after the Second World War to a London Irish family in slum-ridden Notting Hill. Homeless at five, he went on to spend three years in an orphanage before, at the age of ten, embarking on a spree of shoplifting, house breaking, vandalism and arson. Periods in jail were followed in his twenties by the birth of three of his children and his metamorphosis into a successful businessman. At the age of 45, using his own life and professional experience, he founded the Big Issue and over the last fifteen years has overseen its development into an international movement which stretches from Tokyo to Totnes.