Talk business
- Editore:
libreriauniversitaria.it
- Data di Pubblicazione:
- 2012
- EAN:
9788862922685
- ISBN:
886292268X
- Pagine:
- 208
- Formato:
- brossura
Descrizione Talk business
Talk Business is an English for Special Purposes (ESP) Course.
Entry level is for B1 (Common European Framework) learners who will develop their language skills in the most common areas of applied business communication.
A full coverage of grammar and essential business terminology is provided.
A special focus is on the application of new language knowledge in speaking activities that include discussions, giving opinions and realistic in-company role-plays. Reading and writing skills are practised with reference to authentic business case studies.
Indice:
Unit 1. Marketing and Advertising
1.1 Defining Marketing and its Channels
1.2 Advertising: the Power of Words, Images and Music
1.3 Advertising and New Technologies
Unit 2. Telephoning
2.1 Speaking on the Phone
2.2 Mobile Phones
2.3 Skype
2.4 On the Phone
Unit 3. Email Communications
3.1 Comparing Forms of Communication
3.2 Useful Structures
3.3 Work Place Emails
Unit 4. Production
4.1 Company Work
4.2 Making Comparisons
4.3 Service Industries
Unit 5. Negotiations
5.1 What makes good Negotiations
5.2 Steps in Negotiations
5.3 A case study
Unit 6. Effective Presentations
6.1 A Company Profile
6.2 Presenting in meetings
6.3 Describing Changes and Trends
Keys to exercises
Appendix I. Functional English
Appendix II. Grammar summary
Appendix III. Social English
Appendix IV. Prefixes and suffixes
Nota sugli Autori
Terence Brett studied Economics and Industrial Sociology at Oxford University and followed up his studies at York University in England. He has taught Business English for more than 20 years.
He has held ESP English Courses at Venice University and he is currently teaching Business English Communication for the IUSVE University of Mestre-Venice.
Raffaella Ferraro studied Modern Languages at the University of Genova. She has a broad experience in Business English both in the roles of teacher and teacher trainer. She is presently the Professional English Course Director of the Royal Cambridge School in Treviso, Italy.
