Strategic International Management
Text and Cases
- Editore:
Springer International Publishing
- EAN:
9783031862120
- ISBN:
3031862120
- Pagine:
- 656
- Formato:
- Paperback
- Lingua:
- Tedesco
Acquistabile con
o la
Libro Strategic International Management di Dirk Morschett, Benjamin Bader, Joachim Zentes, Hanna Schramm-Klein
Trama libro
A compact overview of the key concepts and main developments in International Management. Strategy concepts, models and theories of Multinational Corporations and their practical implementation are the core of this book. The authors explore the unique aspects of international value chain activities and business functions, offering a deep understanding of how areas like Production & Sourcing, Research & Development, Marketing, Human Resource Management, and Controlling are managed in international firms. In 25 chapters, each topic is explained with a comprehensive overview, followed by a case study from a prominent international company to facilitate the understanding and application of the concepts.
Fuori catalogo - Non ordinabile
