Signaling Family Firm Identity di Sandra Wolf edito da Springer Fachmedien Wiesbaden
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Signaling Family Firm Identity

Familiy Firm Identification And Its Effects On Job Seekers' Perceptions About A Potential Employer

EAN:

9783658206710

ISBN:

3658206713

Pagine:
184
Formato:
Paperback
Lingua:
Tedesco
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Descrizione Signaling Family Firm Identity

Sandra Wolf develops a better understanding of the importance of clearly communicating family influence. She examines the efficacy of brand elements that signal family influence and that help external stakeholders to identify a family firm. An experiment with 543 students in Germany and Switzerland is carried out to empirically test the derived hypothesis. The results highlight two important findings. Firstly, the importance of a family firm tagline as well as the family name as brand elements are able to signal "family firm" and this helps potential employees to immediately categorize the potential employer. Secondly, a positive relationship between the identification of a family firm and applicant attraction was confirmed as to that the relationship is serially mediated by perceived brand authenticity and perceived benevolence.

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